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PreviousLil-lets Group
In 2006 Electra invested in the management buy-out of Lil-lets from Accantia. Lil-lets is best known for its branded tampons and has operations in the UK and South Africa.
In the UK the company responded to the recession by increasing promotional activity and by bolstering its sales team; this approach has successfully protected the brand’s market share while at the same time improving distribution. South Africa remains a growth market in which
Lil-lets is the leader. Management’s continued focus on profitability is maintaining strong earnings growth in South Africa.
Group sales in the year to 31 December 2009 were £37.7 million (2008: £34.8 million).
In the UK the company responded to the recession by increasing promotional activity and by bolstering its sales team; this approach has successfully protected the brand’s market share while at the same time improving distribution. South Africa remains a growth market in which
Lil-lets is the leader. Management’s continued focus on profitability is maintaining strong earnings growth in South Africa.
Group sales in the year to 31 December 2009 were £37.7 million (2008: £34.8 million).