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PreviousLil-lets Group
In 2006 Electra invested in the management buy-out of Lil-lets from Accantia. Lil-lets is best known for its branded tampons and has operations in the UK and South Africa.
In the UK the company has responded to the current economic climate by increasing promotional activity and by bolstering its sales team. The product livery has been refreshed and new listings have been achieved with most major retailers for Lil-lets’ compact applicator product. This latter initiative significantly extends the brand’s footprint. South Africa remains a growth business and the brand’s dominant market position has enabled profitability to be extended into other categories with the result that Lil-lets is now the feminine hygiene market leader by volume.
Group sales in the year to 31 December 2008 were £34.8 million (2007: £36.3 million).
In the UK the company has responded to the current economic climate by increasing promotional activity and by bolstering its sales team. The product livery has been refreshed and new listings have been achieved with most major retailers for Lil-lets’ compact applicator product. This latter initiative significantly extends the brand’s footprint. South Africa remains a growth business and the brand’s dominant market position has enabled profitability to be extended into other categories with the result that Lil-lets is now the feminine hygiene market leader by volume.
Group sales in the year to 31 December 2008 were £34.8 million (2007: £36.3 million).