Premier Asset Management
In 2009 Electra made a further investment of £23.6 million in Premier to facilitate the acquisition of the management contracts for two OEIC fund umbrellas. Premier is a retail fund manager distributing funds through IFAs as well as other discretionary and advisory channels. At
31 March 2010 Premier had funds under management of £2.6 billion.
The recent acquisition has transformed Premier, almost doubling assets under management without a significant increase in fixed costs and bringing in funds which are in more mainstream investment areas. Premier has strong IFA market positioning and the retail investment market is a long-term growth market. The company’s strategy is to accelerate organic growth by making further acquisitions.